The article suggests that in the future, interaction with products will be more personal thanks to a new customer-service innovation. What is it?
The use of holograms in customer service, based on what each individual needs or finds attractive
Can you guess the idiom?
Get your head round something
A person who enters a store wanting to buy a product is a ______________ buyer.
prospective
What was the most used emoticon/word in social media last year (according to the article)?
the heart emoticon
Can you guess the idiom?
Handing somebody something on a plate
What's the idiom?
up your game
Can you guess the idiom?
get something spot on
___________ reality is the future of advertising.
virtual
Brands are successful because the public ______ into the vision they promote.
buy
(Unit 4 idiom) There is a ______________ between aiming advertising at a general target market, and tailoring adverts to individuals based on their browsing history and private medical data.
a world of difference between
What is a verb for 'portraying emotion'?
emoting
The __________ of our clients like to try on clothes in the store before purchasing them, but a few do make purchases online.
bulk / majority
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