Study

The Media and advertising

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  • What is the name of the political advertising?
    Propaganda
  • Name the 3 main categories of the media
    Broadcast, online and paper
  • Images that condense information through short texts and repeated pictures. Generally, their objective is make people laugh
    Memes
  • What technique is being used
    Bribery
  • Fantasy name given to a company. For instance, Gucci, Zara
    brand
  • Catchy phrase used by companies to make their brand memorable
    slogan
  • What technique is being used?
    Patriotism
  • What aspects are taken into account when analyzing the target audience?
    Age / profession / region / Socioeconomic status / gender
  • People specialized in advertising are _________
    marketers
  • Name of the videos shown on TV or the Internet to advertise a product or good
    commercials
  • What technique is being used?
    Plain Folks / pathos
  • What are the 3 main persuasive techniques and what do they appeal to?
    pathos / logos / ethos
  • Demographics is the analysis of
    the target audience
  • Short form for the word "advertisement"
    ad
  • What technique is being used?
    Snob appeal
  • Big signs at the side of the roads and highways
    billboards
  • Synonym with the word "businessman / businesswoman / businessperson
    entrepreneur
  • Image that represents a company
    Logo