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The Media and advertising
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What is the name of the political advertising?
Propaganda
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Name the 3 main categories of the media
Broadcast, online and paper
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Images that condense information through short texts and repeated pictures. Generally, their objective is make people laugh
Memes
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What technique is being used
Bribery
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Fantasy name given to a company. For instance, Gucci, Zara
brand
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Catchy phrase used by companies to make their brand memorable
slogan
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What technique is being used?
Patriotism
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What aspects are taken into account when analyzing the target audience?
Age / profession / region / Socioeconomic status / gender
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People specialized in advertising are _________
marketers
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Name of the videos shown on TV or the Internet to advertise a product or good
commercials
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What technique is being used?
Plain Folks / pathos
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What are the 3 main persuasive techniques and what do they appeal to?
pathos / logos / ethos
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Demographics is the analysis of
the target audience
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Short form for the word "advertisement"
ad
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What technique is being used?
Snob appeal
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Big signs at the side of the roads and highways
billboards
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Synonym with the word "businessman / businesswoman / businessperson
entrepreneur
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Image that represents a company
Logo
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