Study

Unit 5 Persuasive ETHOS PATHOS LOGOS

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  • Dr. Hewitt told the patient that he has a 90% survival rate if he takes the treatment.
    Ethos
  • It is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
    Pathos (Emotional Appeal)
  • It is a way of persuading an audience with reason, using facts and figures.
    Logos (Logical Appeal)
  • It is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
    Ethos (Ethical Appeal)
  • If you do not do your homework; your grades will suffer.
    Logos
  • Please give money to your local zoo or the animals will starve.
    Pathos
  • What´s this?
    Ethos
  • "Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those potsherds are Mesopotamian in origin."
    Ethos
  • "Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
    ETHOS
  • "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and ..
    LOGOS
  • "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
    ETHOS
  • What do you mean you won't be home for Thanksgiving? I'm cooking and everyone will be there!
    Pathos
  • What´s this?
    Logos
  • Over the last 10 years the sharp decline in robbery attempts prove that the afterschool program is working.
    Ethos
  • "History has shown time and again that absolute power corrupts absolutely."
    Logos
  • "Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."
    ETHOS
  • What´s this?
    Pathos
  • Michael Jordan wears Nike because he likes the best in his shoes.
    Ethos
  • If you don't buy this new whitening toothpaste right now, you will be left out!
    Pathos
  • "Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
    PATHOS
  • Harry Potter: "You've made a mistake, I can't be a wizard. I mean, I'm just Harry, just Harry." Hagrid: "Well, just Harry, did you ever make anything happen? Anything you couldn't explain, when you were angry or scared?"
    Logos
  • People who eat chocolate are 72% happier, therefore, we should eat chocolate everyday.
    Logos
  • He knows dinosaur fossils. He's been a leading paleontologist researcher for 24 years.
    Ethos
  • "Veterinarians say that a German Shepherd will are the perfect match for people with active lifestyles."
    Logos
  • "Where would we be without this tradition? We've celebrated the festival without fail, making more than cherished recipes. We've made memories."
    PATHOS
  • Roz couldn't understand a single word the animals were saying. Clearly Roz was not made for the forest.
    Ethos
  • As a dentist, I see this problem a lot. I recommend using a sensitive toothpaste.
    Ethos
  • "I'm not just invested in this community - I love every building, every business, every hard-working member of this town."
    Pathos
  • "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?
    Pathos
  • The map clearly shows that the body of water is located in the center of the continent, so we must settle near it.
    Logos