We need to reevaluate the sales force coverage in that territory
___is a process that allows a business to estimate future sales revenue for a specific timeframe.
Sales forecast
True or False? : The Marketing objectives exist solely to support the company’s overall business mission and focus on maintaining the organization’s future competitive position in its chosen markets.
TRUE
What types of information can help create a sales forecast ?
data based on past sales to find trend / market data from outside the company or availablle data from other company
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