Gender
Male or female
Market segment
Portion of a market
Sleek design
Elegant design
Questionnaire
Form with questions about products
Risky
Full of possibilities of failure
Grab a product (at a great price)
Buy it
Break down data
Organize data by age, income, store, and so on
Primary focus
To prioritize attention on something
Return on investment (ROI)
Get money from investing
Prototype
Sample of a new product
Geographic segmentation
Data be broken down by places, such as store locations, cities, countries, regions
Simultaneously
Two things happen at the same time