Lack of communication
Not enough communication
Build on
Do more with something good you already have
To offset
To balance or to compensate
Threat
Something that could possibly harm or damage
Legislation
Laws and regulations
Upturn
An improvement or a change to a higher level
Finances
The management of a supply of money:
Exploit
Use something in a way that helps you (take advantage)
To take advantage of something
Make good use of the opportunities
Enhance
Make better
Market niche
Segment of a market that can be defined
Downturn
A reduction in the amount of money
Strategy
Plan to have success and avoid treats
Competitive advantage
What makes a company better than its competitors