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AM Skills 1 January 2020
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Adjective to describe someone who is only nice, or behaves in a loyal way, because they want something
fickle
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An adjective to describe a song that gets stuck in your head
catchy
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Define "word of mouth"
Maisie will check
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What is the British word for "trunk"? (of a car)
boot
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Define product placement
Maisie will check
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What's wrong with this sentence? If only I woke up earlier
If only I had woken up earlier
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What do dry cleaners use?
steam
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Change this sentence with regret to a "wish had/hadn't" structure I regret speaking to him yesterday.
I wish I hadn't spoken to him yesterday
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Change this "wish had/hadn't" structure to an "if only" structure I wish I hadn't broken up with him
If only I hadn't broken up with him
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Define "flattery"
Making someone feel good about themselves so that they will do something for you
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Define "niche"
A small group of people/market/specific needs or requirements
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What is the British word for "hood" of a car?
bonnet
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Explain the difference between brand and logo
Maisie will check
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What is "hyperbole"?
Exaggerating for advertising purposes
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Change this regret structure to an "if only" I regret eating that pizza
If only I hadn't eaten that pizza
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Word beginning with "j" which means a small song associated with an advert
jingle
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Define "budget"
Maisie will check
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What is a "triple" in advertising terms?
List of three
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The group of people you want to sell to is called what?
Target market/target audience
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Define "endorse"
Maisie will check
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Word meaning a small poster/paper for the purposes of advertising?
flyer
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What's the problem here? I regret to go to unveristing
regret going regret + gerund
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Define "trunk" (not a car part!)
Elephant's nose
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British word for coupon beginning with "v"
voucher
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