Study

Everfi Venture

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  • 5 P's included in the Marketing Mix.
    People, Product, Place, Price, Promotion.
  • New information that comes directly from potential groups of customers or competitors in the market.
    Primary Data
  • Create a product, such as a factory that creates shoes.
    Manufacturers
  • Sell products in larger volumes (but less than the manufacturer) to the retailer.
    Wholesalers
  • What customers are willing to spend money on, and how much they are willing to spend.
    Buying Patterns
  • “365 Everyday Value” is the private label brand of which USDA Certified Organic grocery store chain that was bought by Amazon in 2017?
    Whole Foods
  • Despite being known as a summertime and warm-weather treat, what state was the location of the first Ben & Jerry's ice cream store?
    Vermont
  • Existing information that was previously gathered for a purpose other than the study at hand.
    Secondary Data
  • A group of potential customers that a business focuses its marketing efforts on.
    Target Market
  • What are the four parts of a SWOT Analysis?
    Strengths, Weaknesses, Opportunities, and Threats
  • is a business that sells a different product or service from yours, but fills the same customer need or want.
    Indirect competitor
  • Which chain of convenience stores with a double-digit, rhyming, numerical name is known for the Big Gulp and Slurpee?
    7-Eleven
  • The largest retailer in the world with revenue $635.0 billion and 10,569 stores across 19 countries.
    Walmart
  • The amount of money brought in by a business before any expenses.
    Revenue
  • The amount of MONEY the business earns after paying expenses and taxes.
    Profit
  • Which of the world's 25 largest retail companies was founded by a 17-year-old Swede named Ingvar Kamprad?
    IKEA
  • This is what makes a business unique and potentially better than the competition.
    Value Proposition
  • A type of business that sells directly to the customer.
    Retailer
  • What regional supermarket chain with only 95 locations, but over $7 billion in annual revenue, has been ranked in the top 10 on Fortune's annual "100 Best Companies to Work For" list for 8 consecutive years?
    Wegmans
  • What kind of animal was Geoffrey, the longtime mascot of the currently-defunct retailer Toys "R" Us?
    Giraffe
  • A business in the market that sells a product or service similar to yours.
    Direct competitor
  • Anything that has a value.
    Asset
  • Social and economic facts about people such as age, gender, and family size
    Demographics
  • is the art of presenting a business in a way that clearly communicates the value of the product or service Marketing Plan
    Marketing
  • Issaquah, Washington boasts the headquarters of what third-largest U.S. retailer?
    Costco
  • What retail giant is the eighth largest retailer in the United States and is headquartered in Minneapolis, Minnesota?
    Target
  • Psychological characteristics of consumers such as attitudes, beliefs, and personalities.
    Psychographics
  • If you’re looking up a car you’re thinking about buying in the Kelley Blue Book and you think you’ll want to negotiate the cost, it’ll help to know that MSRP is an acronym for what?
    Manufacturer’s Suggested Retail Price
  • When a business’s expenses and sales equal zero because the business has sold exactly enough units to cover its fixed expenses.
    Break Even Point