the second-best selling product or brand in the market
market challenger
the tendency to always buy a particular brand
brand loyalty
the use of a well-known person to advertise products
product endorsement
how familiar people are with a brand (or its logo or slogan)
brand awareness
the introduction of a product to the market
product launch
information about what customers want and need
market research
when products are used in films or TV programs
product placement
the percentage of sales a company has
market share
the ideas and beliefs people have about a brand
brand image