Unit 5 Persuasive ETHOS PATHOS LOGOS

What´s this?

It is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

What´s this?

According to one study, teenagers said that the #1 negative thing about social media is that it affects their sleep.

What´s this?

"Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"

This is not my wallet. My wallet has a tear in it. This wallet has no tear in it. Therefore, it cannot be mine.Logos (appeal to logic)

"Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those ceramic pieces are Mesopotamian in origin."

The research – conducted by professors at Harvard University – suggests that you should learn a second language.

He knows dinosaur fossils. He's been a leading paleontologist researcher for 24 years.

"Where would we be without this tradition? We've celebrated the festival without fail, making more than cherished recipes. We've made memories."

"Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."

If you do not do your homework, your grades will suffer.

It is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.

Dr. Hewitt told the patient that he has a 90% survival rate if he takes the treatment.

People who eat chocolate are 72% happier, therefore, we should eat chocolate everyday.

It is a way of persuading an audience with reason, using facts and figures.

"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."

As a dentist, I see this problem a lot. I recommend using a sensitive toothpaste.

People should eat fruit regularly, because studies show that people who consume fruit as opposed to candy live an average of 10 years longer.

"If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?

"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

"Veterinarians say that a German Shepherd will are the perfect match for people with active lifestyles."

Over the last 10 years the sharp decline in local crime proves that the afterschool program is working.

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and ..

Please give money to your local zoo or the animals will starve.

They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed.

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

A professional tennis player explaining the benefits of the newest tennis racket on the market.

What do you mean you won't be home for Thanksgiving? I'm cooking and everyone will be there!