The speaker
Ethos
"Do you think that is reasonable?"
Rhetorical Question
Words that show a high degree of certainty
High Modality
Question designed to make the audience think and connect with topic
Rhetorical Question
"If you trust in the right to free speech, then you are the one who can decide the fate of our nation."
Use of Second Person
Overstating to reinforce a point
Exaggeration / Hyperbole
Credibility by adding truth or data
Facts and Statistics
An appeal to ethics
Ethos
The audience
Pathos
"You" and "Your"
Use of Second Person
An appeal to logic
Logos
Grouping ideas in three
Rule of Three
A command or order which prompts the audience to take action
Imperative
"Animal testing is unreliable, unnecessary and cruel."
Rule of Three
Personal Stories that may be amusing or interesting
Anecdotes
An appeal to emotion
Pathos
This type of language aims to produce a specific emotional reaction in the audience
Emotive Language
The message
Logos