Reinventing the wheel. Instead of reinventing the wheel with a completely new marketing
strategy, let's utilize successful campaigns from the past and adapt
them to our current objectives.
Recreating something that already exists, often unnecessarily.
Sustainability. The company's commitment to sustainability is evident in its adoption of
eco-friendly practices throughout its supply chain, from sourcing raw
materials to reducing waste and carbon emissions in manufacturing
processes.
Refers to how well a project uses its resources and its ability to support itself. Also used to describe how a company interacts with the environment.
Let's take this offline. Let's address this matter privately or outside of this current discussion, perhaps in a separate meeting or through direct communication channels, to ensure a more focused and efficient resolution.
To suggest discussing something in private.
Freemium. The company's freemium model offers basic access to its software
platform for free, with the option to upgrade to a premium subscription
for additional features and functionalities.
"Freemium" content is used to introduce customers to the paid version of a product by offering a simplified version for free.
Logistics. The logistics of organizing the product launch event included
coordinating with vendors for venue setup, scheduling
speakers, and overseeing audiovisual requirements to ensure a smooth and
memorable experience for attendees.
Many companies use the term "logistics" to describe the coordination and organization of a project or event.
Touchpoint. Analyzing customer touchpoints across various channels, including social
media, website interactions, and customer service interactions, helped
us identify areas for
improvement in the user experience.
A "touchpoint" is a way for consumers to engage with a business. Touchpoints can be customer service representatives, physical stores, websites or apps.
Quick win. Implementing a streamlined customer support system was identified as a quick win, resulting in immediate improvements in response times and customer satisfaction ratings.
A "quick win"
refers to a project that is easy to complete or a sale that is easy to
make. Management can encourage quick wins to boost employee morale.
Incentivize. The company incentivized employees to participate in professional development programs by offering tuition reimbursement and bonuses for completing certifications, fostering a culture of continuous learning.
"Incentivizing" is a way to motivate customers or employees to buy a product or produce quality work. Incentives such as rewards programs.
Deep dive. Our team conducted a deep dive into the market research data, analyzing
consumer behavior trends and competitive landscape to formulate a
comprehensive strategy for product development and market positioning.
A more thorough
version of brainstorming. When a manager requests a deep dive into a
topic, they are asking for a detailed review of all possible ideas.
Flesh out. Before presenting the proposal to the client, we need to flesh out the details, including market research findings, cost estimates, and a comprehensive timeline, to ensure we provide a thorough and convincing plan.
To make (something) more complete by adding details. For example: You need to flesh out your plan with more details.
Make hay (when the sun shines). We have a window of opportunity to expand our market share while demand
is high, so let's make hay while the sun shines by ramping up production
and launching targeted marketing campaigns.
A saying to describe a situation where you might be in a great position and as such you should try and maximise any benefits you can get while it lasts.
Retargeting. The marketing team implemented a retargeting strategy to display personalized ads to users who had abandoned their shopping carts, encouraging them to return to the website and complete their purchases.
"Retargeting" refers to the way that companies appeal to customers who have already shown an interest in their product by visiting a website.
Core competency. Our company's core competency lies in innovative product design and
development, which has allowed us to maintain a competitive edge in the
market and drive sustained growth over the years.
"Core competencies" are the most important skills and values of a business. They can also describe the particular qualifications of a job applicant.
Synergy. The merger between the two companies resulted in significant synergy,
leveraging each other's strengths to create a more efficient and
competitive entity in the market.
The way that different components work together to complete a goal. A team that gets on well and produces high-quality content has synergy.
Low-hanging fruit. Let's prioritize tackling the low-hanging fruit first, focusing on the quick and easy wins that can be achieved with minimal effort, before addressing more complex challenges.
The most easily achieved of a set of tasks, measures, goals, etc.
Pain point. Identifying the key pain points in the user experience journey allowed
us to prioritize enhancements that address customer frustrations and
ultimately improve retention and loyalty.
A "pain point" is a problem that a business or its customers are experiencing.
Herding cats. Coordinating the project with multiple stakeholders felt like herding cats, as each department had its own priorities and timelines, requiring careful communication and coordination to keep everyone aligned and on track.
Cats can’t be herded into a unified group. Used when someone is managing an uncooperative and independent group of
people.
Holistic. The company's holistic approach to employee well-being includes comprehensive wellness programs, flexible work arrangements, and ongoing professional development opportunities aimed at fostering a healthy and engaged workforce.
A "holistic" approach to a problem addresses every part of an issue and takes all factors into account when making a decision.
Think outside the box. Let's encourage the team to think creatively and explore unconventional
solutions to the problem at hand, pushing boundaries and challenging the
status quo to generate innovative ideas and approaches.
This and variations like “step out of the box,” an “out of the box” idea - means that you think in an original or creative way.
Visibility. Improving our online visibility through targeted SEO (search engine optimisation) strategies and
digital advertising campaigns has significantly increased our brand
awareness and customer engagement across various platforms.
Often used in marketing to describe how popular a product/ company is. Businesses want visibility to increase sales and develop a good reputation.
Impact. The company's commitment to sustainability initiatives has made a positive impact on the environment, reducing carbon emissions and promoting eco-friendly practices within the industry.
The impression that a company or its employees can have on their workplace, customers, community, environment etc.
Return on investment. Our marketing campaign generated an impressive return on investment,
with every dollar spent resulting in a substantial increase in revenue
and profitability for the company.
In business, a "return on investment" refers to how beneficial a particular project has been to a company compared to the resources it used.
Bring smth to the table. We need everyone to bring something to the table during our
brainstorming session tomorrow—whether it's innovative ideas, market
insights, or creative solutions—to ensure we generate impactful
strategies.
Used in HR circles to describe what skills and experience a job candidate can provide to a company.
Startup. The startup's agile team quickly adapted to market feedback, iterating on their product to meet customer needs and gain traction in their target market, showcasing their ability to innovate and execute in a competitive landscape.
A company in the first stages of operations. Founded by entrepreneur(s) who want to develop a product or service for which they believe there is demand.
Drill down. During the meeting, we decided to drill down into the sales data to
identify specific regions where our products were underperforming,
allowing us to develop targeted strategies to address these issues.
The process of finding the root causes of a problem. This buzzword is often used during a difficult problem-solving process to motivate employees.
Customer journey. Analyzing the customer journey from initial engagement to conversion revealed key touchpoints where we could enhance user experience and streamline the purchasing process, ultimately boosting customer satisfaction.
A phrase that describes every interaction a customer has with a business, from their initial interest in a product to requests for support after the purchase.