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Digital Marketing quiz
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The first stage of a marketing funnel is to help potential customers make a purchase.
True
False
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Pay-per-click (PPC) advertising is a type of organic search engine optimization.
True.
False.
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Which of the following is a popular tool used for keyword research in SEO?
Google Analytics
SEMRush
Hootsuite
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Marketing funnels are a framework for guiding potential customers through a series of steps that ultimately lead to a purchase.
False
True
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Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action.
False
True
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What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
drip campaign
oboarding campaign
promotion campaign
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A/B testing is to compare the effectiveness of two different versions of a website or landing page.
False.
True.
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In digital marketing, "ROI" stands for "Return on Investment."
False
True
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What is the name of the metric used to measure the percentage of website visitors who leave a website after viewing only one page?
Conversion rate.
Click-per-view rate.
Bounce rate.
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What is a customer avatar?
A type of computer program
A fictional representation of your ideal customer
A type of marketing report
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Google Analytics is a tool used to analyze and measure website traffic and visitor behavior.
False
True
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Email marketing is a type of indirect mail marketing.
True
False
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Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
True.
False.
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Which of the following is NOT a factor that can affect website loading speed?
video size
font size
image size
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Which of the following is NOT a type of paid advertising on Facebook?
Messenger Ads
Boosted Posts
Facebook marketplace ads
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What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
3%
5%
1%
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A landing page is a website's homepage.
False
True
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Mobile optimization is the process of designing a website that can be used only on mobile phones.
False
True.
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Which social media platform has the most monthly active users as of 2022?
Instagram
Tik Tok
Facebook
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Which type of email marketing message is designed to welcome new subscribers and introduce them to your brand?
newsletter emails
confirmation emails
promotion emails
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