Marketing Mix

T/F: Promotion does not only increase awareness of products, but can also create images and product personalities that customers can identify with.

This image represents:

Informative advertising is used to give information to potential customers rather than just trying to create a brand image.

Sony is an example of ______.

If Chipsy starts selling potato chips bags with 25% extra chips. Chispy would be doing so to ________

Advertisements are often classified as informative and persuasive.

During Ramadan 2011, Donia Samir Ghanem was making an advertising for Pepsi, encouraging people to purchase the product and some of the money will be assigned for charity. This considered which tool of PR ______.

Effective _________ not only increases awareness of products, but can create images and product personalities that customers can identify with.

Having many assistants in H&M to help customers find the proper size and providing shopping bags, this considered which form of promotions ________.

________ is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales.

In a positioning map, what two factors are typically used to plot a product or a service on the map? Support your answer with examples

When sales staff communicate with customers with the aim of helping and selling a product, as well as establishing and maintaining a long-term relationship between the company & its customers, this is an example of which form of promotion?

When Coca-Cola states in its commercial "Open Coke, Open Tranquility" This is considered which type of advertising; informative or persuasive?

What is meant by "advertising"?

T/F: When Macdonalds first introduced McCafe in Egypt, persuasive adveritisng was used.

7UP has announced it is launching its 'greenest bottle yet' as it switches from green to clear plastic. This considered which PR tool?

When Coca Cola makes a post on Facebook, this considered which form of promotion?

T/F: If in Pepsi diet's commercial, it was stated that the can contains 0% sugar. This is considered a persuasive ad.

T/F: Sponsorships is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales

Dyson moving from vacuum cleaner to disk lamps, an example of______.

If a firm decides to use magazines as a way of promoting its services. The firm is engaged in which technique of promoting?

Paying for space to promote a product, service, or cause, can be done through _______.

Branding is about communicating with actual or potential customers to inform them and persuade them to buy the product or service offered.

A stage in the product life cycle when the product is effectively promoted and well received by the market, then sales should grow significantly.

Individual branding and family branding are different. Provide real life examples for both types of branding along with providing explanation for each.

Persuasive advertising is trying to create a distinct image or brand of the product and it may not contain any information about the product.

What is promotion?

When a customer receives SMS from Sephora stating that their is a new release. This considered which form of promotion ________.

All the following may represent uses for the product life cycle, except_____.

This image shows _______________.