to make well known
publicize
the use of the exaggeration to emphasize
hyperbole
to give misleading account to change public opinion
distort
to present in a way that builds excitement or interest
sensationalize
to persuade
convince
to make something seem wrong or disgraceful
stigmatize
an opposing statement
counterclaim
a motto; a catchy phrase to promote a brand
slogan
not being influenced by personal feelings or emotions
objectivity
to make money from
monetize
to cleverly control or influence people
manipulate
a statement presented as truth
claim
a sale/ad to increase sales
promotion
promoting panic to sell something
fearmongering
a strong supporter of something
partisan