MIDTERM STUDY COLOR THEORY

True / False: The U.S. Army found that men were able to see “camouflage colors” better than women.

What is the term that only a small number of people can see another cone between red and blue?

Which color contains all color in terms of light?

The _______ Effect illustrates how much of the overall visual effects of a group of colors can be changed by replacing one of the hues.

True / False: Red is commonly associated with the environmental movement and organic or otherwise healthy products.

Repeated color sequences can reference motion or ______ and create the appearance of an optical illusion

True / False: Pantone is a proprietary color system that allows printers and designers to accurately communicate and produce specific color choices.

What is used by designers who want to give something a handmade or unusual look?

_______ suggests a pleasing or displeasing combination of hues in relation to an overall composition.

What is the relative lightness or darkness of a color?

When a composition relies on shape and type, limiting one’s color choice to black and white adds _________

What is the inability to see certain colors?

True / False: Deciding on a color palette is an integral part of the design process and should be considered at the very beginning of a project

Which kind of palette can be a great way to reduce the cost of printing and to create simple yet effective layouts?

True / False: The Pantone Formula Guide is a three-guide set consisting of 1,114 solid Pan tone colors

True / False: Color forecasters create reports on which colors, textures, and trends are likely to be widely adopted and sell well in future seasons.

Saturation is also referred to as what?

Which colors are made up of yellow orange, red orange, red violet, blue violet, blue green, and yellow green?

True / False: Color Forecasting is an additive color system that uses the base colors red, green, and blue to produce a wide variety of colors.

Which 4 colors are CMYK made up of?

Which term refers to any 3 hues spaced equally around the color wheel?