Coca-cola Products are considered to be in the stage of _____ in product life cycle being in the market for so long and up until now customers are still looking for their products.
MATURITY
Given the highly saturated market, less-successful competitors are often pushed out of competition during the maturity stage. This is known as the "___________."
SHAKE-OUT POINT
The products in this quadrant give high growth and high benefits to the business.
STARS
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