The Direct Marketing Association (DMA) defines direct marketing as an interactive system of marketing which uses one or more advertising media to effect a measu
List two (2) factors that have increased attractiveness to direct marketing
1. Consumer credit cards. 2. The changing structure of American society and the market. 3. Technological advances. 4. Miscellaneous factors.
These are all types of Direct Response Media, except: A. Direct Mail B. Telemarketing C. Interactive TV D. Advertising
D- Advertising
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