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The Media and advertising
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Images that condense information through short texts and repeated pictures. Generally, their objective is make people laugh
Memes
Synonym with the word "businessman / businesswoman / businessperson
entrepreneur
Fantasy name given to a company. For instance, Gucci, Zara
brand
Image that represents a company
Logo
Catchy phrase used by companies to make their brand memorable
slogan
Short form for the word "advertisement"
ad
Name of the videos shown on TV or the Internet to advertise a product or good
commercials
Big signs at the side of the roads and highways
billboards
What are the 3 main persuasive techniques and what do they appeal to?
pathos / logos / ethos
What is the name of the political advertising?
Propaganda
What aspects are taken into account when analyzing the target audience?
Age / profession / region / Socioeconomic status / gender
Demographics is the analysis of
the target audience
People specialized in advertising are _________
marketers
What technique is being used?
Plain Folks / pathos
What technique is being used?
Snob appeal
What technique is being used
Bribery
What technique is being used?
Patriotism
Name the 3 main categories of the media
Broadcast, online and paper