ESP405: Advertising | Baamboozle - Baamboozle | The Most Fun Classroom Games!

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Private Unlisted Public

Public Visible on your profile. Anyone can play.

Unlisted Hidden from your profile. Anyone with the link or game code can play.

Private Hidden from your profile. Only you can play.

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Import questions

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When a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching.

Brand extension

The promotion of a particular product or company by means of advertising and distinctive design

Branding

When people buy a brand again and again

Brand loyalty

Value (monetary or not) that a brand adds to a product or service

Brand equity

When a product doesn't fit the company's brand

Off-brand

Visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds

Brand image

How much people are aware of the brand

Brand awareness

What a brand is called

Brand name