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What kind of animal was Geoffrey, the longtime mascot of the currently-defunct retailer Toys "R" Us?
Giraffe
What retail giant is the eighth largest retailer in the United States and is headquartered in Minneapolis, Minnesota?
Target
If you’re looking up a car you’re thinking about buying in the Kelley Blue Book and you think you’ll want to negotiate the cost, it’ll help to know that MSRP is an acronym for what?
Manufacturer’s Suggested Retail Price
“365 Everyday Value” is the private label brand of which USDA Certified Organic grocery store chain that was bought by Amazon in 2017?
Whole Foods
What regional supermarket chain with only 95 locations, but over $7 billion in annual revenue, has been ranked in the top 10 on Fortune's annual "100 Best Companies to Work For" list for 8 consecutive years?
Wegmans
Which chain of convenience stores with a double-digit, rhyming, numerical name is known for the Big Gulp and Slurpee?
7-Eleven
Issaquah, Washington boasts the headquarters of what third-largest U.S. retailer?
Costco
Despite being known as a summertime and warm-weather treat, what state was the location of the first Ben & Jerry's ice cream store?
Vermont
Which of the world's 25 largest retail companies was founded by a 17-year-old Swede named Ingvar Kamprad?
IKEA
The largest retailer in the world with revenue $635.0 billion and 10,569 stores across 19 countries.
Walmart
When a business’s expenses and sales equal zero because the business has sold exactly enough units to cover its fixed expenses.
Break Even Point
What customers are willing to spend money on, and how much they are willing to spend.
Buying Patterns
Psychological characteristics of consumers such as attitudes, beliefs, and personalities.
Psychographics
Social and economic facts about people such as age, gender, and family size
Demographics
A group of potential customers that a business focuses its marketing efforts on.
Target Market
5 P's included in the Marketing Mix.
People, Product, Place, Price, Promotion.
The amount of MONEY the business earns after paying expenses and taxes.
Profit
This is what makes a business unique and potentially better than the competition.
Value Proposition
Sell products in larger volumes (but less than the manufacturer) to the retailer.
Wholesalers
Existing information that was previously gathered for a purpose other than the study at hand.
Secondary Data
The amount of money brought in by a business before any expenses.
Revenue
A type of business that sells directly to the customer.
Retailer
New information that comes directly from potential groups of customers or competitors in the market.
Primary Data
is the art of presenting a business in a way that clearly communicates the value of the product or service Marketing Plan
Marketing
Create a product, such as a factory that creates shoes.
Manufacturers
is a business that sells a different product or service from yours, but fills the same customer need or want.
Indirect competitor
A business in the market that sells a product or service similar to yours.
Direct competitor
Anything that has a value.
Asset
What are the four parts of a SWOT Analysis?
Strengths, Weaknesses, Opportunities, and Threats


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