Brand Management | Baamboozle - Baamboozle | The Most Fun Classroom Games!

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the second-best selling product or brand in the market

market challenger

the percentage of sales a company has

market share

information about what customers want and need

market research

when products are used in films or TV programs

product placement

the use of a well-known person to advertise products

product endorsement

the introduction of a product to the market

product launch

the ideas and beliefs people have about a brand

brand image

the tendency to always buy a particular brand

brand loyalty

how familiar people are with a brand (or its logo or slogan)

brand awareness