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What attitude does "ought to" express? As in this sentence :" There's another ad for that new restaurant. We ought to try it."
recommendation
What attitude does "have to" and "must" express? i.e. " Ads must tell the truth."
strong obligation
What attitude does "mustn't" express? Example : "You mustn't park your car here."
prohibition
In the U.S., each state decides its own advertising ______ .
regulations
Companies that ______ give false information should pay a fine.
deliberately
The company claims that this ad resulted in more sales, but there isn't any ______ of that.
evidence
Unfortunately, our main ______ has a very good ad campaign at the moment.
competitor
It's important to ______ ads to check if they are fair
monitor
Sometimes companies have to ______ their products from the market because of faults.
withdraw
If a product causes ______ to customers, then the fines can be very high.
injury
Ads for games are usually ______ children.
aimed at
Advertisers may be given heavy fines if they ______ the public.
mislead
The product didn't work, so the company had to give customers a ______.
refund
Ads often try to ______ us on an emotional level.
related to / connect with
Advertisers use several techniques to ______ buy certain products.
persuade / convince
That company won the award for the most ______ ad of the year. People were still talking about it months afterwards.
memorable
Everyone wore T-shirt showing the company's new ______ of a jumping tiger.
logo
Many ads ______ that their products have fantastic benefits, but don't give any proof.
claim
The ad ____ was expensive, but it didn't produce great results.
campaign
This ____ of toothpaste is the best one on the market.
brand
I don't like negative advertising. I can't understand its _____ .
appeal


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