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Unit 5 Persuasive ETHOS PATHOS LOGOS
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Pathos
"If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?
Pathos
"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."
Pathos
"Veterinarians say that a German Shepherd will are the perfect match for people with active lifestyles."
Logos and/or Ethos
This is not my wallet. My wallet has a tear in it. This wallet has no tear in it. Therefore, it cannot be mine.Logos (appeal to logic)
Logos
"Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those ceramic pieces are Mesopotamian in origin."
Ethos
He knows dinosaur fossils. He's been a leading paleontologist researcher for 24 years.
Ethos
People who eat chocolate are 72% happier, therefore, we should eat chocolate everyday.
Logos
If you do not do your homework, your grades will suffer.
Logos
As a dentist, I see this problem a lot. I recommend using a sensitive toothpaste.
Ethos
Please give money to your local zoo or the animals will starve.
Pathos
The research – conducted by professors at Harvard University – suggests that you should learn a second language.
Ethos
Over the last 10 years the sharp decline in local crime proves that the afterschool program is working.
Logos
A professional tennis player explaining the benefits of the newest tennis racket on the market.
Ethos
What do you mean you won't be home for Thanksgiving? I'm cooking and everyone will be there!
Pathos
People should eat fruit regularly, because studies show that people who consume fruit as opposed to candy live an average of 10 years longer.
Logos
According to one study, teenagers said that the #1 negative thing about social media is that it affects their sleep.
Logos
Dr. Hewitt told the patient that he has a 90% survival rate if he takes the treatment.
Ethos
They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed.
Pathos
What´s this?
Ethos
What´s this?
Pathos
What´s this?
Logos
"Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
PATHOS
"Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."
ETHOS
"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
ETHOS
"Where would we be without this tradition? We've celebrated the festival without fail, making more than cherished recipes. We've made memories."
PATHOS
"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and ..
LOGOS
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
ETHOS
It is a way of persuading an audience with reason, using facts and figures.
Logos (Logical Appeal)
It is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Pathos (Emotional Appeal)
It is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
Ethos (Ethical Appeal)


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