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Marketing Mix (4 Ps)
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Deciding what the 10 colors of the new 2016 Chevy Silverado Trucks are going to be.
 
Product
 
Pricing
 
Place
 
Promotion
A new and improved lower calorie but improved tasting chocolate bar.
 
Product
 
Pricing
 
Promotion
 
Place
Deciding to offer a buy one and get the second for 50% off special.
 
Pricing
 
Product 
 
Promotion
 
Place
Buying uniforms for a local sports team and having your business logo on them.
 
Promotion
 
Product
 
Pricing
 
Place
Your company purchasing the naming rights to a local sports arena.
 
Promotion
 
Product 
 
Pricing 
 
Place
Deciding to open a website for your company that will sell products directly to the customer.
 
Place
 
Product
 
Price
 
Promotion
Opening several new retail stores including a kiosk in the mall.
 
Place
 
Product
 
Price
 
Promotion
Entering a contract with a famous athlete to endorse your product to hopefully increase sales.
 
Promotion
 
Product
 
Price
 
Place
Offering financing payment plans to increase sales.
 
Pricing
 
Promotion
 
Product
 
Place
Developing a new ad campaign to increase awareness of you products.
 
Promotion
 
Product
 
Place
 
Pricing
Deciding how to sell your products to the consumer either directly or indirectly.
 
Place
 
Promotion
 
Product
 
Pricing
Using various ways to adjust what you charge for a product.
 
pricing
 
product
 
promotion
 
place
Developing new items to sell with different features, styles, models, colors, etc.
 
Product
 
Pricing
 
Promotion
 
Place


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