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T/F: Promotion does not only increase awareness of products, but can also create images and product personalities that customers can identify with.
True.
When sales staff communicate with customers with the aim of helping and selling a product, as well as establishing and maintaining a long-term relationship between the company & its customers, this is an example of which form of promotion?
 
Personal selling
 
Sales promotions
 
Advertising
 
Sponsorships
This image represents:
 
Advertising
 
Persoanl Selling
 
Public relations
 
Sales promotions
When Coca Cola makes a post on Facebook, this considered which form of promotion?
 
Direct mail PR tool
 
Discounts
 
Advertising
 
Personal selling
T/F: Sponsorships is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales
False. Sales Promotion.
T/F: When Macdonalds first introduced McCafe in Egypt, persuasive adveritisng was used.
False: Informative. adverts that give information to potential customers rather than just trying to create a brand image. Effective with new products.
T/F: If in Pepsi diet's commercial, it was stated that the can contains 0% sugar. This is considered a persuasive ad.
False; informative.
Advertisements are often classified as informative and persuasive.
True.
Informative advertising is used to give information to potential customers rather than just trying to create a brand image.
True.
________ is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales.
 
Sales promotions
 
Advertising
 
Direct mail
 
Sponsorships
Persuasive advertising is trying to create a distinct image or brand of the product and it may not contain any information about the product.
True.
Branding is about communicating with actual or potential customers to inform them and persuade them to buy the product or service offered.
False. Promotion.
This image shows _______________.
 
Advertising
 
Personal selling
 
Sales promotion
 
Public Relations
If a firm decides to use magazines as a way of promoting its services. The firm is engaged in which technique of promoting?
 
Advertising
 
Personal selling
 
Sponsorships
 
Direct mail
Effective _________ not only increases awareness of products, but can create images and product personalities that customers can identify with.
 
Promotion
 
HRM
 
Product turnover
 
Operations
Paying for space to promote a product, service, or cause, can be done through _______.
 
TV ads
 
Personal selling
 
PR
 
CSR
7UP has announced it is launching its 'greenest bottle yet' as it switches from green to clear plastic. This considered which PR tool?
 
Corporate social responsibility
 
Feature articles
 
Sponsorships
 
New releases
When a customer receives SMS from Sephora stating that their is a new release. This considered which form of promotion ________.
 
Direct mail
 
Advertising
 
Personal selling
 
Discounts
If Chipsy starts selling potato chips bags with 25% extra chips. Chispy would be doing so to ________
 
Promote sales
 
Decrease costs
 
Pile up stock
 
Create a customer lifetime value
During Ramadan 2011, Donia Samir Ghanem was making an advertising for Pepsi, encouraging people to purchase the product and some of the money will be assigned for charity. This considered which tool of PR ______.
 
Corporate social responsibility
 
Sponsorships
 
New Releases
 
Featured Articles
Having many assistants in H&M to help customers find the proper size and providing shopping bags, this considered which form of promotions ________.
 
Personal Selling
 
Direct mail
 
Discounts
 
Advertising
When Coca-Cola states in its commercial "Open Coke, Open Tranquility" This is considered which type of advertising; informative or persuasive?
Persuasive
What is promotion?
 
Communicating with customers to inform or persuade them
 
Paying for space to promote for a good or service
 
Using temporary campaigns to increase demand
 
Sales people talking on ly face-to-face with customers
What is meant by "advertising"?
 
A marketing tactic of paying for space to promote a product
 
Building and maintaining a positive public image
 
Using a temporary campaign to increase demand
 
Sales staff communicating directly with consumers
In a positioning map, what two factors are typically used to plot a product or a service on the map? Support your answer with examples
Price and quality. Example; Apple, Hyundai and Dell all have different positions.
Individual branding and family branding are different. Provide real life examples for both types of branding along with providing explanation for each.
Individual: Proctor and Gamble which makes Pampers, Head & Shoulders and Gillette. Family: Apple, Sony,..
All the following may represent uses for the product life cycle, except_____.
 
Building employee satisfaction
 
Planning cash flow
 
Planning other marketing mix decisions
 
Recognizing the need for a balanced portfolio
Dyson moving from vacuum cleaner to disk lamps, an example of______.
 
Brand extension
 
Brand target
 
Personal branding
 
decline
A stage in the product life cycle when the product is effectively promoted and well received by the market, then sales should grow significantly.
 
Growth
 
Introduction
 
Maturity
 
Decline
Sony is an example of ______.
 
Family branding
 
Individual branding
 
Specialized branding
 
Collective branding


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