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This is another Scandinavian brand on the list with a quite straightforward name. It is a simplified version of two Danish words “Leg Godt” which means “play well”.
Guys from this company really liked the novel Moby Dick. We can’t figure out what is the connection between coffee and a deadly whale, but the company is actually named after one of the main characters in the novel, captain’s assistant.
The brand’s name is the permanent reminder about the main ingredients the product was initially made of leaves and berries.
This is another example of a global brand with quite a simple and ordinary name which literary means “peoples’ car”.
One of the world’s largest producers of IT hardware has a pretty boring name, which is an acronym for two words “integrated” and “electronics”.
Ingvar Kamprad invented a proper acronym which consisted of the first letters of his name and surname – “I” and ”K” complimented with the first letters of the name of the villages where he grew up – Elmtaryd and Angunnaryd.
According to the official version, Jeff Bezos, the company’s CEO, wanted a name for his company which starts with “A” and means something huge. The name of the world’s biggest river perfectly suited the concept.
The manufacturer of the most durable phones in the world started as a wood-pulp mill which later expanded to the production of rubber products and got its name from the Finish village where it was located.
The company initially manufactured sewing equipment was named after its founder Kiichiro Toyoda, whose name literally means “fertile rice fields”. Since the company wasn’t producing any rice, it slightly changed the spelling.
The famous brand of sportswear got its name from the company’s founder Adolf Dassler
The name of the brand as we know it is an adapted version of a more complicated Japanese word “Kwanon” – a name of Buddhist Bodhisattva of Mercy.
This name is derived from the word which stands for “1 followed by 100 zeros”. Probably, this figure means amount of users company founders expect to have after establishing the domination over the universe.


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