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Chapter 6
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Perception is the meaning a person attributes to incoming stimuli gathered through the senses of hearing, taste, smell, touch, and sight.
True
Motives are inner states that direct a person toward the goal of satisfying a need.
True
 A need is an imbalance between the consumer’s actual and desired states.
True
 Syncratic role is seen when partners independently make an equal number of purchase decisions.
False
 While cultural and family influences significantly affect consumer behavior, the influence of reference groups on consumer behavior tends to be minimal, especially for children.
False
Chris decides to proceed with a majority decision, even though the decision goes against his beliefs. Chris is exhibiting the Asch phenomenon in this scenario.
True
 If a middle manager buys an Audi automobile because several top executives in the firm own Audis, this demonstrates the influence of membership groups.
True
 Individuals who aspire to become members of a certain group most often adopt its standards of behavior and values.
True
It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized “no va” in Spanish means “won’t go.” This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.
True
Dale and Lisa, ranchers from Wyoming, found that the meat of their large, slow-growing hogs were not selling in American grocery stores. However, the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat c
True
The basic core values of a culture are highly dynamic and flexible.
False
 Culture refers to the values, beliefs, preferences, and tastes that are handed down from one generation to the next.
True
Human behavior is solely a function of pressures exerted by external environmental forces on the individual.
False


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