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AE3A (ACET) Total Vocab Review

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  • Brand PALAPE is important to any company, a bad reputation damages sales.
    appeal
  • The rapid expand of minimarts in major Vietnamese cities has been incredible. CORRECT or INCORRECT?
    INCORRECT - expansion
  • The Puma logo is very...
    consumer targeted.
    recognizable.
    competitive.
    ugly.
  • "A mid-30s male, no children, non-homeowner, who likes music and books." This is a ...
    marketing mix
    consumer profile
    marketing concept
    sad indictment
  • Retailers spend a lot of money trying to understand consumer behave. CORRECT or INCORRECT?
    INCORRECT - behaviour.
  • "We must comply with COVID regulations." - 'comply with' is NOT similar to ...
    ignore
    respect
    align to
    fulfil
  • "mislead" - choose the word or phrase that does not have a similar meaning:
    trick
    decieve
    lie to
    hurt
  • "I am the sole owner of this house." This means...
    I got a loan from the bank to buy it.
    I own it alone.
    I own it with my family.
    I live in this house.
  • 'To emphasise' something is to give it special importance, make a sentence or which sentence works best:
    Retailers emphasise the negative points of their products.
    Most employers emphasise the value of experience.
  • "Most youtube ads have absolutely nothing to do with me, for me they're just ____________"
    effective.
    exciting.
    annoying.
    irrelevant.
  • Online ILARTEREs have done very well during the COVID pandemic as people are shopping online more.
    retailers
  • His supervisor gave him a warning for being late too many times. CORRECT or INOCRRECT?
    CORRECT!
  • Formosa's environmental _________ led to them being fined heavily by the Vietnamese government.
    sophistication
    abuses
    program
    promotion
  • The _________ won't make another ____________!
    invest / investment
    investors / invest
    investment / invest
    investors / investment
  • "The best products fulfil a customer's ERISED, or create one."
    desire
  • Price, Product, Promotion and Place form the m____________ m___.
    marketing mix.
  • Apple and Microsoft are c _ _ _ _ _ _ _ _ _s  in the electronics industry.
    competitors
  • What kind of consumer profile does Nestle's Milo RATTEG?
    target - answer the qestion for full points!
  • People say you need to study something for 10,000 hours to gain __________ in it.
    prestige
    craftsmanship
    experience
    expertise
  • If we 'fund' something we....
    provide money for it.
    lose it.
    enjoy it.
    work towards it.
  • Luxury items such as expensive watches are a sign of .....
    know-how.
    capital.
    expertise.
    prestige.
  • Capital, in terms of finance, is ...
    money or assets available to be used for investment.
    the main city of a nation or region.
    money earned on savings kept in a bank.
    money you have to pay the bank for a loan.
  • This picture is a clear example of....
    a marketing concept.
    celebrity endorsement.
    marketing mix.
    capital investment.
  • "Children are becoming increasingly o_ _ _ _ ."
    obese
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