Study

Advertising and selling

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  • things given to you that you don’t have to pay for
    freebies
  • a person or company that sells goods directly to the public for their own use
    retailer
  • an advertisement on a website
    banner
  • a sense of excitement or interest created around or about someone or something
    buzz
  • to acquire something by the payment of money
    purchasing
  • knowing a lot about something and able to make good judgments about it
    savvy
  • the name that a company chooses for its particular product or group of products
    brand name
  • unexpected phone calls or visits by someone trying to sell you something
    cold calls
  • to be the main influence on people’s opinions or behaviour
    to hold sway
  • make public a series of things such as adverts or commercials that try to persuade a person to buy a product
    launch a marketing campaign
  • say in public or in an ad that you like a product
    endorse
  • something you can understand and feel connected to
    relatable
  • people talking to each other about and recommending a product
    word-of-mouth publicity