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Advertising and selling
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things given to you that you don’t have to pay for
freebies
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a person or company that sells goods directly to the public for their own use
retailer
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an advertisement on a website
banner
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a sense of excitement or interest created around or about someone or something
buzz
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to acquire something by the payment of money
purchasing
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knowing a lot about something and able to make good judgments about it
savvy
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the name that a company chooses for its particular product or group of products
brand name
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unexpected phone calls or visits by someone trying to sell you something
cold calls
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to be the main influence on people’s opinions or behaviour
to hold sway
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make public a series of things such as adverts or commercials that try to persuade a person to buy a product
launch a marketing campaign
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say in public or in an ad that you like a product
endorse
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something you can understand and feel connected to
relatable
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people talking to each other about and recommending a product
word-of-mouth publicity
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