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Business Partner B2+ Market Research
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A v..... product has a good chance of selling well.
viable
A company can judge the level of c........ s............ by using market research tools
customer satisfaction
To introduce a new product into the market: l......
launch
To collect data or information from a range of sources: g.......
gather
The effect that something is likely to have: i......
impact
To measure or assess how people feel about a product: g.....e
gauge
Before doing extensive market research, it is necessary to decide who the t ...... a....... is.
target audience
Companies have found that an inexpensive way to gather a great deal of information is through o...... s....... .
online surveys
After information has been gathered through surveys, it is necessary to carry out d.... a........ in order to understand it.
data analysis
In a(n) f..... g.... people are asked about their opinions or attitudes regarding companies, products, etc.
focus group
Searching for available data is also called d.... r........ as it can come from sources which are often accessible online.
 
desk research
 
data research
 
dinner research
 
dull research
One way to gather new data is to make use of ........ .......... with consumers.
 
in-depth interviews
 
in deep interviews
 
deep interviews
 
deepth interviews
q.............. r....... is used when a company needs information which can be expressed in figures or statistics.
Quantitative Research
A(n) p....... .t.... is asked to use something new to determine how well it works.
product tester


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