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Advertising and selling
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an advertisement on a website
banner
unexpected phone calls or visits by someone trying to sell you something
cold calls
a person or company that sells goods directly to the public for their own use
retailer
a sense of excitement or interest created around or about someone or something
buzz
make public a series of things such as adverts or commercials that try to persuade a person to buy a product
launch a marketing campaign
to be the main influence on people’s opinions or behaviour
to hold sway
something you can understand and feel connected to
relatable
say in public or in an ad that you like a product
endorse
people talking to each other about and recommending a product
word-of-mouth publicity
things given to you that you don’t have to pay for
freebies
knowing a lot about something and able to make good judgments about it
savvy
to acquire something by the payment of money
purchasing
the name that a company chooses for its particular product or group of products
brand name