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Business Partner B2+ Market Research
Game Code: 399701
English
14
Public
Market Research Vocabulary
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A(n) ....... ...... is asked to use something new to determine how well it works.
product tester
15
.............. ........ is used when a company needs information which can be expressed in figures or statistics.
Quantitative Research
15
One way to gather new data is to make use of ........ .......... with consumers.
in-depth interviews
15
Searching for available data is also called .... ........ as it can come from sources which are often accessible online.
desk research
15
In a(n) ..... ..... people are asked about their opinions or attitudes regarding companies, products, etc.
focus group
15
After information has been gathered through surveys, it is necessary to carry out .... ........ in order to understand it.
data analysis
15
Companies have found that an inexpensive way to gather a great deal of information is through ...... ....... .
online surveys
15
Before doing extensive market research, it is necessary to decide who the ...... ........ is.
target audience
15
To measure or assess how people feel about a product: .....
gauge
15
The effect that something is likely to have: ......
impact
15
To collect data or information from a range of sources: .......
gather
15
To introduce a new product into the market: ......
launch
15
A company can judge the level of ........ ............ by using market research tools
customer satisfaction
15
A ...... product has a good chance of selling well.
viable
15
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