Choosing the Right Competition determine which other firms in the same product class are pursuing the different customers at the same point in time. TRUE OR FALSE
FALSE (Choosing the Right Competition determine which other firms in the same product class are pursuing the same customers at the same point in time)
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monster
Reset all scores!
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star
Double points!
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fairy
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banana
Go to last place!
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20
A visual map, or plot, of customer perceptions of an establishment or brand relative to the competition based on features and benefits important to the _____________.