A visual map, or plot, of customer perceptions of an establishment or brand relative to the competition based on features and benefits important to the _____________.
Target audience
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15
What does RevPAR stand for?
Revenue Per Available Room
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20
Is this REVPAR's formula?
TRUE
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boom
Lose 50 points!
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seesaw
Swap points!
Okay!
rocket
Go to first place!
Okay!
banana
Go to last place!
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20
What are two types of Marketing share?
Actual market share and Fair market share
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15
What does REVPAS stand for?
Revenue per available seat
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baam
Lose 25 points!
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gift
Win 10 points!
Okay!
rocket
Go to first place!
Okay!
lifesaver
Give 25 points!
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20
Choosing the Right Competition determine which other firms in the same product class are pursuing the different customers at the same point in time. TRUE OR FALSE
FALSE (Choosing the Right Competition determine which other firms in the same product class are pursuing the same customers at the same point in time)