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Team 2
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Teams
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15
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Searching for available data is also called .... ........ as it can come from sources which are often accessible online.
desk research
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15
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The effect that something is likely to have: ......
impact
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15
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Companies have found that an inexpensive way to gather a great deal of information is through ...... ....... .
online surveys
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thief
Give points!
5
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15
20
25
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seesaw
Swap points!
Okay!
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fairy
Take points!
5
10
15
20
25
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thief
Give points!
5
10
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20
25
15
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After information has been gathered through surveys, it is necessary to carry out .... ........ in order to understand it.
data analysis
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15
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To measure or assess how people feel about a product: .....
gauge
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heart
Other team wins 10 points!
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seesaw
Swap points!
Okay!
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fairy
Take points!
5
10
15
20
25
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banana
Go to last place!
Oops!
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A ...... product has a good chance of selling well.
viable
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.............. ........ is used when a company needs information which can be expressed in figures or statistics.
Quantitative Research
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15
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Before doing extensive market research, it is necessary to decide who the ...... ........ is.
target audience
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A company can judge the level of ........ ............ by using market research tools
customer satisfaction
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A(n) ....... ...... is asked to use something new to determine how well it works.
product tester
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In a(n) ..... ..... people are asked about their opinions or attitudes regarding companies, products, etc.
focus group
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lifesaver
Give 25 points!
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star
Double points!
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fairy
Take points!
5
10
15
20
25
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banana
Go to last place!
Oops!
15
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To introduce a new product into the market: ......
launch
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15
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One way to gather new data is to make use of ........ .......... with consumers.
in-depth interviews
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