How does Facebook rank ads that are competing in an auction?
An ad's rank is determined based upon the advertiser's bid, the estimated action rate of the viewer, and the advertiser's relevance and quality scores.
Oops!
Check
Okay!
Check
seesaw
Swap points!
Oops!
magnet
Take 25 points!
Okay!
rocket
Go to first place!
Okay!
banana
Go to last place!
Oops!
10
True or False: You can use any resource provided to you in training during your KC, including your own notes and the study guide answers
True
Oops!
Check
Okay!
Check
10
True or False: Everyone is allowed 1 retake for each KC
False
Oops!
Check
Okay!
Check
15
If a business wanted to create a presence dedicated to their business on Facebook, what should they create?
A Facebook Page
Oops!
Check
Okay!
Check
15
What is Pitch Wizard?
Pitch Wizard is an interactive tool that helps you pitch the right topics to your client, and helps log your interaction â all in one interface
Oops!
Check
Okay!
Check
15
Which of the following MUST an advertiser have in order to create a Lead Ad?
A privacy policy
Oops!
Check
Okay!
Check
15
What are the 3 key components to the Facebook voice?
Simple, Straightforward, Human
Oops!
Check
Okay!
Check
15
What must you disclose/ask before asking discovery questions?
- Verify Ad Account - Recorded Line Disclosure - Verify that the client is in front of a computer - Verify that they are a DM
Oops!
Check
Okay!
Check
15
An Advertiser wants to create a campaign targeting people who had an item in their cart, but didnât purchase it within the last week. How can they set up this targeting?
CreatCustom Audience made up of people who added an item to their cart in the last wk, excluding a Custom Audience made up of people who bought
Oops!
Check
Okay!
Check
15
When does under delivery of an ad occur?
When an advertiser can't win enough ad auctions to spend their full budget by the end of a campaign
Oops!
Check
Okay!
Check
15
If you change the ___ or ____ in your ad account, the account will be closed and a new one opened in it's place.
Time zone / currency
Oops!
Check
Okay!
Check
10
True or False: 85% is considered passing for each KC