Pitch Wizard is an interactive tool that helps you pitch the right topics to your client, and helps log your interaction â all in one interface
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banana
Go to last place!
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Win 50 points!
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baam
Lose 10 points!
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True or False: You can use any resource provided to you in training during your KC, including your own notes and the study guide answers
True
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15
True or False: You can use the Facebook pixel if you have your own website OR if you are using a partner integration
True
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What is the Meta Pixel?
A piece of code that tracks visitors to a website based on their FB ID
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15
What is a lookalike audience?
New people who are similar to existing customers
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15
If a business wanted to create a presence dedicated to their business on Facebook, what should they create?
A Facebook Page
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15
An advertiser is struggling to find new customers, but they have success with their current costumer list. What should be recommended to that advertiser?
Lookalike Audience
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15
Which of the following MUST an advertiser have in order to create a Lead Ad?
A privacy policy
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thief
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fairy
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shark
Other team loses 25 points!
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thief
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15
True or False: It is a best practice to divide your campaigns between IG and FB, and not run a single campaign directed at both platforms
False
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15
Name 2 placements that we offer (for ad placement)
Desktop News Feed, Mobile News Feed, Right Column, Audience Network, Instagram, etc.
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15
If you change the ___ or ____ in your ad account, the account will be closed and a new one opened in it's place.
Time zone / currency
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15
True or False: Catalog Sales can be used to build brand awareness
False - it is much further down the funnel
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15
How does Facebook rank ads that are competing in an auction?
An ad's rank is determined based upon the advertiser's bid, the estimated action rate of the viewer, and the advertiser's relevance and quality scores.