Questionnaire
Form with questions about products
Gender
Male or female
Break down data
Organize data by age, income, store, and so on
Market segment
Portion of a market
Grab a product (at a great price)
Buy it
Risky
Full of possibilities of failure
Return on investment (ROI)
Get money from investing
Simultaneously
Two things happen at the same time
Prototype
Sample of a new product
Sleek design
Elegant design
Geographic segmentation
Data be broken down by places, such as store locations, cities, countries, regions
Primary focus
To prioritize attention on something
