Threat
Something that could possibly harm or damage
Strategy
Plan to have success and avoid treats
Finances
The management of a supply of money:
Legislation
Laws and regulations
Lack of communication
Not enough communication
Downturn
A reduction in the amount of money
Upturn
An improvement or a change to a higher level
Competitive advantage
What makes a company better than its competitors
Build on
Do more with something good you already have
Enhance
Make better
Exploit
Use something in a way that helps you (take advantage)
To offset
To balance or to compensate
Market niche
Segment of a market that can be defined
To take advantage of something
Make good use of the opportunities
