the fork is made up of wine bottles in the negative space. The fork, when upside down, is also in the shape of a wine glass.
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FedEx
If you look at the white space between the "E" and "x", you can notice a right-facing arrow. This "hidden" arrow symbolizes speed and precision.
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Hope for African Children Initiative
The logo shows at first sight Africa in the negative space, but its shape is made of the outline of an adult and a child, who the Initiative tries to help
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Formula 1
The white space between the black “F” and the red-coloured design is of the shape of ‘1’. The red represents passion and energy, the black represents power
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Pinterest
The name is a portmanteau of the words ‘pin’ and ‘interest’ because the website allows users to pin things they’re interested in to a board.
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LG
There’s a round dot inside the circle. The logo resembles a smiling human face looking at you.
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Pittsburgh Zoo and PPG Aquarium
On the sides of the tree, there are the faces of a white gorilla, a white lioness, and some fish.
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Adidas
The logo resembles a mountain which is supposed to symbolize the challenges that athletes face to achieve their goals.
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Amazon
The arrow starting at the letter A and ending at the letter Z is meant to show that Amazon carries everything from A to Z.
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Eurovision
By combining the northern lights and the harmonic rhythm of sound equalizers, this visual identity for Eurovision 2024 was created.