Newcastle Food and Wine Festival
the fork is made up of wine bottles in the negative space. The fork, when upside down, is also in the shape of a wine glass.
FedEx
If you look at the white space between the "E" and "x", you can notice a right-facing arrow. This "hidden" arrow symbolizes speed and precision.
Hope for African Children Initiative
The logo shows at first sight Africa in the negative space, but its shape is made of the outline of an adult and a child, who the Initiative tries to help
Formula 1
The white space between the black “F” and the red-coloured design is of the shape of ‘1’. The red represents passion and energy, the black represents power
Pinterest
The name is a portmanteau of the words ‘pin’ and ‘interest’ because the website allows users to pin things they’re interested in to a board.
LG
There’s a round dot inside the circle. The logo resembles a smiling human face looking at you.
Pittsburgh Zoo and PPG Aquarium
On the sides of the tree, there are the faces of a white gorilla, a white lioness, and some fish.
Adidas
The logo resembles a mountain which is supposed to symbolize the challenges that athletes face to achieve their goals.
Amazon
The arrow starting at the letter A and ending at the letter Z is meant to show that Amazon carries everything from A to Z.
Eurovision
By combining the northern lights and the harmonic rhythm of sound equalizers, this visual identity for Eurovision 2024 was created.
