Share Everfi Venture
Save to Folder
What are the four parts of a SWOT Analysis?
Strengths, Weaknesses, Opportunities, and Threats
Anything that has a value.
Asset
A business in the market that sells a product or service similar to yours.
Direct competitor
is a business that sells a different product or service from yours, but fills the same customer need or want.
Indirect competitor
Create a product, such as a factory that creates shoes.
Manufacturers
is the art of presenting a business in a way that clearly communicates the value of the product or service Marketing Plan
Marketing
New information that comes directly from potential groups of customers or competitors in the market.
Primary Data
A type of business that sells directly to the customer.
Retailer
The amount of money brought in by a business before any expenses.
Revenue
Existing information that was previously gathered for a purpose other than the study at hand.
Secondary Data
Sell products in larger volumes (but less than the manufacturer) to the retailer.
Wholesalers
This is what makes a business unique and potentially better than the competition.
Value Proposition
The amount of MONEY the business earns after paying expenses and taxes.
Profit
5 P's included in the Marketing Mix.
People, Product, Place, Price, Promotion.
