How many people and who should you ask for feedback on your social media plan?
Does good social media content guarantee a boost in search engine ranking?
If one post doesn't get good engagement on social media what can you do to make future posts more impactful?
Give 2 ways an org can try to boost engagement from followers
Name one thing probably covered in social media usage policy when representing an org
What does SMART stand for - as in SMART target?
Why do orgs want to know the demographics of their followers?
Name 3 demographic criteria/characteristics that an org might want to know about its customers
Give a risk for orgs using social media
define Indirect advertising
Describe direct advertising
Identify 3 different types of content format that might be used on social media
What tools can help an org see the effectiveness of their posts?
What does SEO stand for?
Search Engine Optimisation
Give a reason an org should use social media
Name a feature of Facebook that might be useful to an organisation using it to promote themselves
