how familiar people are with a brand (or its logo or slogan)
brand awareness
the tendency to always buy a particular brand
brand loyalty
the ideas and beliefs people have about a brand
brand image
the introduction of a product to the market
product launch
the use of a well-known person to advertise products
product endorsement
when products are used in films or TV programs
product placement
information about what customers want and need
market research
the percentage of sales a company has
market share
the second-best selling product or brand in the market
market challenger
