ADVANTAGE
benefit, merit, upside, positve aspect, positive side, plus point
DISADVANTAGE
drawback, demerit, downside, negative aspect, negative side, minus point
REASON
cause, explanation, rationale, motive, grounds, contributors, causative factor, ...
SOLUTION
measure, remedy, resolution
SOLVE
tackle, address, work out, deal with, cope with, combat, fight off
REDUCE (the negative impact)
mitigate, lessen, curb, minimize, alleviate, cut down
WAY
approach, means, method, measure
PEOPLE
individual
