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IKEA
Game Code: 2221993
English
14
Public
IKEA marketing strategies
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Which country is IKEA from?
Sweden
5
How old was Ingvar Kamprad when he founded IKEA?
He was a teenager
10
How many American football fields is the average IKEA store?
5
15
How many square feet is the average store?
300,000
20
Where do they start from when inventing a product?
Price point
20
The fact that you have to assemble the furniture yourself is the...
trade off
25
What's one of their most relevant inventions?
flat packing
25
IKEA is the world's largest furniture ...
retailer
25
What feature is missing in this list? "Function, form, price, aesthetics, ..."
sustainability
25
When was the phrase "IKEA effect" coined?
In 2011
20
An IKEA store looks like a ...
maze
10
An IKEA store is the opposite of a "grab a ... of milk and walk out" kind of store.
carton
25
The English word "furniture" is uncountable.
True
25
IKEA stores don't carry napkins.
False
20
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