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IKEA

  •  English    14     Public
    IKEA marketing strategies
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  • Which country is IKEA from?
    Sweden
  •  5
  • How old was Ingvar Kamprad when he founded IKEA?
    He was a teenager
  •  10
  • How many American football fields is the average IKEA store?
    5
  •  15
  • How many square feet is the average store?
    300,000
  •  20
  • Where do they start from when inventing a product?
    Price point
  •  20
  • The fact that you have to assemble the furniture yourself is the...
    trade off
  •  25
  • What's one of their most relevant inventions?
    flat packing
  •  25
  • IKEA is the world's largest furniture ...
    retailer
  •  25
  • What feature is missing in this list? "Function, form, price, aesthetics, ..."
    sustainability
  •  25
  • When was the phrase "IKEA effect" coined?
    In 2011
  •  20
  • An IKEA store looks like a ...
    maze
  •  10
  • An IKEA store is the opposite of a "grab a ... of milk and walk out" kind of store.
    carton
  •  25
  • The English word "furniture" is uncountable.
    True
  •  25
  • IKEA stores don't carry napkins.
    False
  •  20