It is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
Ethos (Ethical Appeal)
15
It is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Pathos (Emotional Appeal)
15
It is a way of persuading an audience with reason, using facts and figures.
Logos (Logical Appeal)
15
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
ETHOS
15
"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and ..
LOGOS
15
"Where would we be without this tradition? We've celebrated the festival without fail, making more than cherished recipes. We've made memories."
PATHOS
15
"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
ETHOS
15
"Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."
ETHOS
15
"Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
PATHOS
15
What´s this?
Logos
15
What´s this?
Pathos
15
What´s this?
Ethos
15
They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed.
Pathos
15
Dr. Hewitt told the patient that he has a 90% survival rate if he takes the treatment.
Ethos
15
According to one study, teenagers said that the #1 negative thing about social media is that it affects their sleep.
Logos
15
People should eat fruit regularly, because studies show that people who consume fruit as opposed to candy live an average of 10 years longer.