An appeal to ethics
Ethos
An appeal to emotion
Pathos
An appeal to logic
Logos
The speaker
Ethos
The audience
Pathos
The message
Logos
A command or order which prompts the audience to take action
Imperative
Words that show a high degree of certainty
High Modality
"You" and "Your"
Use of Second Person
"If you trust in the right to free speech, then you are the one who can decide the fate of our nation."
Use of Second Person
Question designed to make the audience think and connect with topic
Rhetorical Question
"Do you think that is reasonable?"
Rhetorical Question
This type of language aims to produce a specific emotional reaction in the audience
Emotive Language
Grouping ideas in three
Rule of Three
Overstating to reinforce a point
Exaggeration / Hyperbole
Personal Stories that may be amusing or interesting
Anecdotes
