What will you want to base your business location on?
Your primary clientele and their needs.
As a professional in the beauty and wellness industry, you should consider yourself to be defined by your ______, _______, and __________..
your talent, knowledge, and professional reputation
What will your client most likely expect of you?
To look good and to be well-groomed.
At your employee evaluation, you should NOT ___________________________.
approach your manager cautiously and shyly.
Your professional image is defined as _____________________________.
The impression you project through your appearance and conduct in the workplace.
If you asked ten different people to define professionalism, you would likely get _____________
Ten different answers.
What is the best vehicle for others to promote you and your business via viral marketing?
Social Media
What should fashion be for the beauty professional?
A creative outlet.
Which rule should the beauty and wellness professional keep in mind when it comes to his or her professional image?
The 7/11 rule
What is considered to be the modern version of the word of mouth?
Viral marketing
What is the 7/11 rule?
Within 7 seconds, someone will establish 11 impressions of you.
A well groomed beauty professional advertises a _________________________________.
commitment to their industry.
What is the saying in marketing today?
"If you're not on the internet, then you don't exist."
What is an essential benchmark that, once achieved, helps you realize your mission and your vision?
Goals
What is most likely the greatest challenge to a beauty and wellness professional?
The diverse personailities of your clients
