Why might a tourism business need to change their distribution network?
a) Customer needs have changed b) The scale of the business has increased or decreased c) External forces acting on the network have changed
Name one consequence of a distribution system that no longer meets the needs of customers or the business
a) Dissatisfied customers b) Frequent rush deliveries c) Too much inventory d) Time consuming operations e) High distribution costs f) Other
What is the name of Andrew's pet Chicken?
Mandy Megatron Campbell
According to statistics, on average OTA's generate about a) 7% b) 11% c) 2% or d) 3% of total revenue for most tour operators
C) 2%
Finish the sentence: 'A distribution channel is a path through which goods and services travel from the vendor to the consumer or payments for those products travel from....
the consumer to the vendor'.
What is 'Affiliate Marketing'?
'The process of earning a commission by promoting other people's or companies products or services'.
Mel's favourite wine is a) Chardonnay b) Sparkling White c) Riesling d) Gewürztraminer
d) Gewürztraminer
By late 2010, Internet bookings for the top 30 hotel brands reached a) 56.9% b) 58.9% c) 57.9% d) 65.9%
a) 56.9%
What is 'Channel Conflict'?
A situation in which one channel member perceives other channel members to be engaged in behaviour that prevents or impedes it from achieving its goals.
Give an example of 'Vertical Channel Conflict'.
e.g. between a hotelier and a retail travel agent or travel wholesaler and retail travel agent etc
Give an example of 'Horizontal Channel Conflict'.
e.g. Retail Travel Agent with another Retail Travel Agent or one Hotel with another Hotel
The most common issue from which most channel conflict comes is...............
Pricing or Price
Most channel conflict is considered healthy competition. True or False
True
It has been suggested that it is best for hotels to offer rewards to customers to avoid search and switch behavior. Give an example of a reward a hotel might use.
Free wine with dinner, FOC late check out, Discounted or free parking / Internet, More hotel reward points
What is search and switch behaviour?
Customers continuing to search for a cheaper deal after purchase, right up to when they use the service or product.
What does ROI stand for?
Return on Investment
